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ZubaRide (2025)
Role
Project Manager, Research & Community Consultant; Creative Strategy
Challenge: Support a startup student rideshare company seeking to solve community transportation issues, innovate from old solutions, and position itself within the community.
Role: Led research and development of company vision. Developed branding, communications, and outreach strategy. Built storytelling that emphasized local collaboration and community values.
Outcome: Strengthened the company’s identity and pitched to potential community partners and riders.
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